Weekend Concert to Benefit Obliteride


Children should not have to watch their mothers die. It’s that truth that fuels Greg Roth’s passion to help end cancer and the reason he’s organized a concert benefiting Obliteride.

mom photo

When Greg was 10 years old, he lost his mother to cancer. She was only 31. 45 years later, Greg rode Obliteride for the first time. “Participating in Obliteride last year brought up some ghosts for me,” said Greg. “The ride has now become an important part of my healing.” Greg has rallied team #WeRideWhy and hopes to raise more than $30,000 for Fred Hutch this year.

Greg is kicking off his fundraising in a big way with a concert this weekend. He’s teamed up with the Seattle Music Insider and Seattle Secret Shows to put on a benefit concert on Saturday, March 25. The Gods Themselves, a new-wave band that recently released its third album, will play at Métier Racing and Coffee on Capitol Hill. All proceeds go directly to Obliteride’s #WeRideWhy team.

“I am doing some small part to help, because honestly, I feel helpless,” said Greg.

The show starts at 9:00 p.m. The general public and Obliteride supporters are invited to attend. Tickets are $10 pre-sale and can be purchased at Brown Paper Tickets or $15 at the door.

greg holding bike

“#WeRideWhy” The Movie

Greg is also co-directing a five-piece documentary series. The film will tell his story and the stories of his teammates who also ride in dedication to loved ones lost, or are currently suffering from cancer. The project will feature mothers whose lives have been negatively impacted by cancer and the collateral damage cancer brings. The story is broken into five shorts culminating in a complete movie to be released this July.

More information is available at http://weridewhy.com.


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